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BABY, THE STARS SHINE BRIGHT
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ABOUT THE DESIGNER
Donning dresses of lace and frills as a child,
So cute and beautiful, just like becoming a princess,
Pursuing the ultimate and everlasting Lolita style in a state of pure delight.
ABOUT THE COLLECTION
Established in 1988, we present our 36th annual collection by returning to our origins and inspired by our excitement and gratitude. The “heart” motif has long been a core element of our brand as part of our logo since its creation. Our latest collection is inspired by our brand icon “Usakumya-chan” (bunny-bear mascot), capturing a cute moment in a bouquet print, appearing in an Alice in Wonderland-themed heart print, and showcasing a cuteness only BABY can convey through a curtain of delicate embroidery and into an adorable “heart-ful” world filled to the brim with our grateful emotions.
At NYFW, we will be presenting a brand new collection including archival designs that represent our brand's unique Lolita style.
After the fashion show in NYC, our next shows will take place on February 18th in Tokyo, Japan and March 24th in Shanghai, China.
Please look forward to the ultimate Lolita fashion BABY,THE STARS SHINE BRIGHT has in store for 2024.