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Alex S Yu
Website
About the Designer
ALEX S. YU is an eminent creator of womenswear collections that intricately navigate the delicate boundary between reality and fantasy for the everyday dreamer. His design aesthetics are a jubilant celebration of the joyful emotions of childhood, infused with
elements of nostalgia and wanderlust. A contemplative exploration of modern femininity takes centre stage in his collections, presenting a whimsically quirky perspective through meticulously crafted garments. The ALEX S. YU woman is characterized by her adventurous spirit, embracing novelty with enthusiasm. She revels
in a palette of vibrant colours, dynamic prints, unconventional shapes, and varied textures, placing paramount importance on comfort and functionality. With an essence that is eccentric, lively, and nonchalant, she perceives life through a lens tinted with
rosy optimism.
